From distributor black boxes to outlet-level decisions — sharper sales intelligence for beer and non-alcoholic lines. The full track, in order:
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Beer Recommendation Engines: How AI Suggests Your Next Pint
How AI beer recommendation engines use collaborative and content-based filtering to suggest your next pint, plus the cold-start limits to watch.
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AI for Keg Fleet Tracking and Optimisation
How IoT data and machine learning track keg location and dwell time, right-size your float, and cut lost-keg cost and over-purchasing.
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AI for Taproom Footfall and Staffing Forecasts
How AI forecasts taproom footfall from weather, day and events to plan staffing, stock and food prep, and why spiky events and small samples limit it.
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A Depletions and Sell-Through Dashboard in Tableau
Build a depletions and sell-through dashboard in Tableau using LOD expressions, YoY table calcs and Pulse to spot accounts slowing down.
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Building a Distributor Scorecard in Tableau
Build a weighted distributor scorecard in Tableau with calculated fields, rank, highlight actions and Explain Data — and avoid the gaming traps.
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A Taproom Sales and Footfall Dashboard in Tableau
Build a taproom sales and footfall dashboard in Tableau — day-part heatmaps, weather-driven what-if and basket mix — with honest notes on small-sample noise.
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Mapping Beer Sales by Market in Tableau
Map beer sales by market in Tableau using geographic roles, custom geocoding, filled and density maps — with honest limits on geocoding gaps and population bias.
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An Account-Churn Dashboard in Tableau
Build an account-churn dashboard in Tableau with RFM recency and frequency measures, at-risk flags, and an ML churn score fed from TabPy for beverage sales.
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Depletion Data Decoded: From Distributor Reports to Action
Turn raw depletion data analytics into prioritized sales decisions — a practical framework for brewery and beverage brand executives.
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Account Scoring: Finding Your Next 100 Outlets
A practical account scoring sales framework that helps brewery and beverage brands prioritize the outlets most likely to drive volume and margin.
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White-Space Analytics: Where Non-Alcoholic Beer Should Launch First
White space analysis for beverage brands — a structured method to identify the highest-potential untapped markets and account types for NA beer expansion.
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Managing Distributors with Data: From Black Box to Scorecard
Build a distributor scorecard that replaces anecdote-driven management with clear metrics, turning your distributor relationships into accountable partnerships.
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On-Premise vs. Off-Premise Intelligence: Two Games, One Portfolio
On premise off premise data requires two distinct analytical frameworks — here's how beverage brands build intelligence for both channels without doubling their workload.
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The Perfect Store, Audited by AI at Scale
AI-powered perfect store execution audits let beverage brands measure shelf compliance, display quality, and brand standards across hundreds of outlets simultaneously.
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Beer Sales Blueprints for Lager Breweries: Five Plays by Channel
How lager breweries sell, market player by market player — distributor, off-premise, on-premise, national accounts and e-commerce — with a use-case blueprint and the metrics for each channel.
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Lager Sales Blueprint: Winning with Distributors
A practical sales blueprint for lager breweries selling through distributors & wholesalers: how to segment, target, offer, execute and measure — with the metrics and analytics that matter.
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Account Churn: Predicting Which Outlets Drop Your Brand
Customer churn prediction for beverage brands — a practical framework to identify at-risk accounts before they delist, and the interventions that actually reverse the trend.
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Sales Rep Productivity: Coaching with Data, Not Gut
Sales productivity analytics for beverage brands — a framework for measuring rep performance, identifying coaching opportunities, and improving territory outcomes with data.
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Lager Sales Blueprint: Off-Premise Retail (Grocery, C-Store, Liquor)
A practical sales blueprint for lager breweries selling through off-premise retail: how to segment, target, offer, execute and measure — with the metrics and analytics that matter.
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Lager Sales Blueprint: Winning On-Premise Tap Handles
A practical sales blueprint for lager breweries selling through on-premise (bars & restaurants): how to segment, target, offer, execute and measure — with the metrics and analytics that matter.
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Lager Sales Blueprint: National and Key Accounts
A practical sales blueprint for lager breweries selling through national & key accounts: how to segment, target, offer, execute and measure — with the metrics and analytics that matter.
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Lager Sales Blueprint: E-Commerce, Delivery and DTC
A practical sales blueprint for lager breweries selling through e-commerce, delivery apps & DTC: how to segment, target, offer, execute and measure — with the metrics and analytics that matter.
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The Bar Chart in Brewing: Three Beer Use Cases
The bar chart is the workhorse of brewery analytics — and the right default more often than any other chart. Three concrete beer use cases (style volumes, account ranking, brewhouse loss by stage) and the rules that keep it honest.
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The Scatter Plot in Brewing: Three Beer Use Cases
When the question is 'are these two things related,' the scatter plot is the answer — each point a batch, account or beer. Three beer use cases (process correlations, account value vs effort, recipe trade-offs) and the correlation-isn't-causation rule.
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The Bubble Chart in Brewing: Three Beer Use Cases
A scatter plot with a third variable encoded as bubble size — show volume, value and growth together. Three beer use cases (portfolio maps, account prioritisation, market opportunity) and why size can mislead.
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The Heat Map in Brewing: Three Beer Use Cases
When two categories meet — hour by day, style by month, account by SKU — a heat map shows intensity as colour, so patterns jump out of a grid. Three beer use cases and the colour-scale rules that keep it honest.